Google AdWords makes it easy to cut through today’s online digital noise by putting your message directly in front of your target audience. Paid ads is a powerful technique to expand your digital marketing campaigns.
Unfortunately, though, just because it’s easy to open up an Adwords account doesn’t mean that it’s easy to generate a positive return on investment using this service. Many pay-per-click (PPC) advertising consultants start out with good intentions, but limited experience. As a result, they run into common mistakes that can hurt a campaign’s profitability.
Regardless what others tell you, you’re probably never going to be able to bid your way to the top spot for broad keywords such as “kid’s shoes.” Even if you do, you’re going to be paying so much for the privilege that, it’s unlikely your revenue generated will justify your costs.
Instead, we can redesign your AdWords campaigns using our expertise to find groups of keywords that we will identify as good candidates from the data we can find in your Google Analytics or Google Webmaster Tools accounts and then expand your campaigns to broader keywords so you’re able to achieve a positive ROI.
We will manage your AdWords campaigns with a mechanism to determine which of your paid clicks the are converting into customers, so you are not wasting money on poor quality traffic. Tracking the conversions that enter your sales funnel from an AdWords click and go on to become paying customers will show you how to focus your ad spend and which campaigns should be ramped up and which ad groups or keywords should be dropped entirely.
We will help you first define your sales funnel and then either install an AdWords tracking pixel or set up Google Analytics goals on your site. It’s a little more complicated than simply running a campaign without conversion tracking, but taking these steps is the only real way to know if your campaigns are paying off with a positive ROI.